Before I get right into the meat of the matter I think it’s pertinent to just briefly offer some clarity as to exactly what travel marketing is, just so that we’re on the same page (and in case you haven’t read and understood the “about me” section of this blog). So travel marketing is what it says on the tin – marketing for the travel industry, except you get paid for it in more ways than just writing blog post reviews about your sponsor. You can sometimes get paid via getting the product or service you’re reviewing in exchange for that review, which benefits the service provider or product producer by the exposure their access to your following gives them.
So it’s all good and well getting a free ticket to some exotic destination from an airline you’re required to mention or review, but when the income you derive from your travel marketing exploits is something which you need to constitute your living then it becomes a little bit more of a pressing requirement to learn how to increase those revenues generated. So how do you go about it then?
This is a question for the ages because there are indeed many people who aren’t even established as travel marketers as yet, but they need some solid incentives to want to make the effort to get into the industry.
Everything you do is a monetisation opportunity
Okay, so check it out – I’m not suggesting you become one of those “Instagram tourists”, who have lost the essence of what traveling is all about and mainly travel just to take pictures for likes and follows. In fact I’m warning you against becoming one of these guys because you can just buy IG likes and followers if you want to boost your social media. No need to take a selfie in the same spot 5000 other people have. That’s not going to get you standing out from the crowd.
That said, everything you do in your life is indeed an opportunity to make money in some or other way. You just have to find a way of getting paid from it. The money you’ll potentially make won’t necessarily materialise right then and there, but naturally you’ll want to be able to make that money as quickly as possible.
So what you do is just look for ways in which whatever you dedicate your time to can pay you now or later, such as how you’ll instantaneously earn a commission for something like referring people to an accommodation booking site if they complete that booking via your affiliate link for example, albeit the money will only be able to be cashed-out later on.
If you visit a particular restaurant maybe then you can write a review and publish ads around that review on your blog to earn Pay-Per-Click revenue, to make another example, but the best way to increase your travel marketing revenue is by having the action you take pay you in more ways than one. If you’re a travel marketer who makes money playing online casinos for example, you would have a go at the casino to increase your chances of winning, but the winnings thereof won’t be your only source of revenue generated out of that action. You can perhaps write an e-book or create a video course about the betting strategy you used to amass your winnings.