The car audio business is still in high demand, especially overseas. People are still paying top dollars to ramp up their audio systems and fewer professionals are offering their services, which makes it a severely underserved market. In this article, we’re going to give you a few tips on how to establish a car audio business abroad.
Narrow Down Your Services
First and foremost, you have to know which type of product and services you’ll be offering. Maybe you just want to sell audio systems and nothing else. In this case, you could sell replacement car audio system parts or upgrade services. But since most people who buy audio equipment for their cars don’t necessarily know how to install them, you’ll be blocking yourself off from a large portion of potential customers by not offering installation services.
If you don’t have the expertise yourself, you can always consider getting some help. Depending on the demand, one or two people working on installations might be enough. You should also try to learn some of the basics as well, such as how to add a circuit fuse tap for instance. Learning the ropes will allow you to gain more expertise and eventually move on to installing audio systems yourself.
Getting Your Business Started
You have many options as to how exactly you’re going to start your business. You could start from scratch if you already have some expertise as a technician for instance. Also, you can easily start with limited capital if you’re only dealing with small parts like amps and transmitters.
Or you could decide to acquire a business wherever you are that is already established. This will give you a solid client base, but the acquisition costs might set you back a bit. Another option would be to go for a franchise, but this might depend on where you are since opening a franchise might be complicated without a local investor in some jurisdictions.
Another issue with franchising is that you may not have as much freedom as you would with your own business. You might have to carry a certain line or brand of products for instance. And the franchise costs can be very expensive as well, so be on the lookout for that.
Marketing Your Store
Once you have your business set up, you must come up with a marketing strategy. The first step should be to create a solid website. But you don’t have to pay much if you’re going to make a site simply for a car audio shop. A nice Shopify site with high-quality images should be enough to get you started. Plus, with a Shopify store, customers can easily purchase what you’re selling. To monitor and process your payments, you may want to invest in a POS system as your business grows, especially if you’re planning on opening a physical store. You can see here for different POS systems and how they can help your business grow.
One of the best ways to promote your business is to attend local car shows. Spots are usually not that expensive and you can showcase some cars for exhibition and distribute gift bags with promotional material in it. Or better yet, you could even start your own car show and use it for promotion or sponsor one in your area to gain more visibility for your brand.
Opening a car audio business is one of the easiest ways to get in the automotive industry. And with the high demand for high quality audio around the globe, you shouldn’t have issues racking up a solid list of clients in no time.