London is an incredible city at the best of times, and as winter approaches, it really comes alive. The annual Christmas markets, the festive lights in Oxford Street, and the host of ice rinks scattered throughout the capital – itโ€™s no wonder millions of people flock to the city at this time of year.

The festive season also attracts a lot of Christmas shoppers, with the streets of London heaving with people looking for gifts and special treats.

We know it can be daunting for first-time visitors to Europeโ€™s shopping capital, but fear not! Here is our insider guide to Christmas shopping in London.

Plan ahead

As with anything, itโ€™s always best to plan ahead when youโ€™re planning a Christmas shopping trip. This is even more important in a city like London, as thereโ€™s so much to do and see.

It could be argued that itโ€™s even more crucial this Christmas, though. With strikes threatening to disrupt transport and life in general, you simply must plan accordingly to ensure you can cover every inch of your shopping.

Shop around

One of the great benefits of taking to the capital is that youโ€™re never short of choice. While the classic high streets will always grab the headlines, you also have the smaller markets to shop around in (which can present some excellent, homemade gifts we should add). Youโ€™ll find many unique and intriguing items that will make perfect presents here.

Take advantage of the freebies

As if the shopping wasnโ€™t enough, London also offers plenty of free sights and attractions that you should take advantage of. In other words, you can well and truly make a day of things.

There are always plenty of events, exhibitions and activities going on at this time of year. Take a leisurely stroll around the Christmas markets, grab a cup of mulled wine from Covent Garden, or wander around and soak up the atmosphere. Thereโ€™s plenty to see and do in London at Christmas, and best of all, a lot of it wonโ€™t cost you a penny!

Donโ€™t ignore the small shops

Finally, donโ€™t forget about the cityโ€™s independent stores! Sure, Londonโ€™s shopping scene is dominated by big chains and high-street stores, but these small, independent stores give the city its unique character.

Whether itโ€™s vintage clothing, handmade jewellery or traditional Christmas decorations, you will find something special here. In addition, these are the stores which can really bring the โ€˜thoughtโ€™ back into Christmas and show your loved ones that you have gone the extra mile with your gifts this year.

Happy Christmas (and shopping!) to all of our readers

So, there you have it – our insiderโ€™s guide to Christmas shopping in London. Whether youโ€™re looking for the perfect present for a loved one or just a bit of festive cheer, make sure to take advantage of all that London has to offer this Christmas. Happy shopping!

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